As a Small Business Owner,Tanika Can't Afford to Provide Her

question 174

Multiple Choice

As a small business owner,Tanika can't afford to provide her employees with the high wages and benefits offered by big corporations.One way to retain her employees and create a high level of motivation would be to:

• A)threaten to fire her existing employees and hire new workers.
• B)adopt a policy of promoting the workers who have been employed the longest.
• C)empower her employees to develop their own ideas.
• D)hire only family members,since they are more loyal.

Understand the concept of derived demand in the B2B market.

Recognize the steps involved in the B2B buying process.

Understand the role and influence of marketing in both B2B and B2C contexts.

Identify the different types of buyers and sellers in the B2B marketplace.

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Definitions:

Income

The monetary payment received for goods or services, or from other sources, usually calculated on a yearly basis.

Education

The process of receiving or giving systematic instruction, especially at a school or university.

Relationship

In statistics, a relationship refers to a connection or association between two or more variables, often examined through correlation or regression analysis.

Dependent Variable

A variable in an experiment or model that is expected to change in response to changes in other variables (often called independent variables).