Examlex
Setting up a partnership under the terms of a written agreement is a bad idea, because written agreements tend to be too inflexible and impersonal.
Marketing Mix
A framework consisting of the four Ps (product, price, place, and promotion) that marketers adjust to meet the needs of their target market.
Price
The sum of money anticipated, demanded, or provided as compensation for something.
Product
Any item or service offered by a business to its customers to satisfy their needs or wants.
Environmental Forces
External factors that impact businesses and organizations, including economic, social, technological, legal, and political conditions.
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