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A Product Line Is a Group of Products That Are

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A product line is a group of products that are physically similar or are intended for a similar market.


Definitions:

Brand Equity

The value derived from consumer perception of a brand name of a particular product or service, as compared to generic alternatives.

Sequential Steps

An ordered series of actions or events that follow a specific process or methodology.

Multiproduct Branding

A marketing strategy in which a single brand name is used for the sale of two or more related products.

Advantages

The favorable factors or benefits that contribute to achieving success in a particular endeavor or competition.

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