Examlex
Marketers utilize pricing,advertising,and packaging to successfully differentiate their products from competitors' products even when actual differences are quite small.
Low-Probability Behavior
A behavior that is unlikely to be performed often, usually due to a lack of reinforcement or inherent appeal.
High-Probability Behavior
An action or activity that has a strong likelihood of being performed or occurring under certain conditions, often used in the context of behavioral analysis or prediction.
Mowrer
O.H. Mowrer, an influential psychologist known for his two-factor theory of learning which combines classical and operant conditioning.
Feared Stimulus
An object, event, or situation that induces fear through conditioning or innate phobias.
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