Today, Packaging Is

question 269

Multiple Choice

Today, packaging is:

• A) the least important component of the marketing mix.
• B) assuming an increasingly important role in the promotion of products.
• C) exclusively intended to protect the product from damage.
• D) the most expensive component of the production process.

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Definitions:

Conscience

The inner sense of what is right or wrong in one's conduct or motives, urging one toward right action.

Society

A group of individuals involved in persistent social interaction, or a large social group sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.

Formal Rules

Officially sanctioned guidelines and procedures that govern behavior within organizations or societies.

House

Usually refers to the lower chamber of a bicameral legislature, such as the House of Representatives in the United States Congress.