Many Products Are Promoted by Emphasizing Their Benefits,rather Than Setting

question 254

Multiple Choice

Many products are promoted by emphasizing their benefits,rather than setting the price lower than that of competitive goods.This emphasis on the product's benefits illustrates a _______ strategy.

• A)penetration
• B)non-price competition
• C)industry leader
• D)bundled package

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Definitions:

Small Intestine

A part of the gastrointestinal tract that extends from the stomach to the large intestine, where most of the digestion and absorption of nutrients occur.

Gallbladder

A small digestive organ located beneath the liver, responsible for storing and concentrating bile.

Lesser Omentum

A double layer of peritoneum that extends from the liver to the lesser curvature of the stomach and the beginning of the duodenum, involved in the formation of the stomach and duodenal pouch.

Stomach

A hollow organ in the gastrointestinal tract that secretes acid and enzymes for food digestion.