Which of the Following Statements About Non-Price Competition Is Most

question 216

Multiple Choice

Which of the following statements about non-price competition is most accurate?

• A)While still important,non-price competition is becoming less critical as a result of the Internet.
• B)Marketers often rely on non-price differences in their competitive strategy because price changes are easily matched.
• C)Non-price competition is much more important to large firms than it is to small firms.
• D)As microeconomic theory suggests,firms have found that non-price competition plays a secondary role that supplements the more important competition based on price.

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Definitions:

Focus Better

The action or practice of concentrating one's attention or mental effort on a specific task or activity more efficiently.

Stress-reducing Activities

Actions or pursuits that lower levels of stress and can improve overall health and well-being.

Defense Mechanism

Psychological strategies unconsciously employed to protect oneself from anxiety or to cope with reality.

Rationalization

The cognitive process of making an excuse or creating a plausible explanation for behaviors, decisions, or feelings.