A Major Responsibility of the Public Relations Department Is to

question 228

Multiple Choice

A major responsibility of the public relations department is to

• A) decide on the appropriate mix of advertising media.
• B) maintain close ties with the media, community leaders, government officials, and other stakeholders.
• C) identify appropriate markets for the firm's products, and then select the most likely customers in each market.
• D) train salespeople to interact better with their company's customers.

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Definitions:

Own Bosses

A term used to describe individuals who run their own businesses, making decisions independently rather than working for someone else as an employee.

Entrepreneurship

The act of starting, developing, and managing a business venture along with its risks in order to make a profit and innovate.

Launch

The initiation or start of a project, product, or service.

Economic Independence

The state of having sufficient personal wealth to live, without having to work actively for basic necessities.