What Does a Brand Name Assure for the Buyer

question 60

Essay

What does a brand name assure for the buyer?

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Definitions:

Conscious Marketing

Ethical marketing practices that consider the welfare of society and the environment in decision-making.

Stakeholders

Individuals or groups that have an interest in any decision or activity of a business, including employees, customers, suppliers, and investors.

Interdependence

A mutual reliance between two or more entities, where each is dependent on the other for success or survival.

Conscious Marketing

An approach to marketing that focuses on making positive decisions that take into account the company's social responsibilities.