As the Campaign Manager for a Candidate for the Canadian

question 118

Multiple Choice

As the campaign manager for a candidate for the Canadian Federal Parliament,Pete works to learn as much as possible about potential voters.With this information,he hopes to focus the campaign on the issues most important to voters.This represents:

• A)the use of marketing by a non-profit organization.
• B)a non-profit application of the production era strategy.
• C)the selling of a political candidate.
• D)an extension of the profit orientation to a non-profit organization.

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Definitions:

Open Market Operations

The buying and selling of government securities by a central bank in order to control the money supply and interest rates in the economy.

Discount Rate

The interest rate charged to commercial banks and other financial institutions for loans received from the Federal Reserve's discount window.

Expansionary Monetary Policy

A form of monetary policy that aims to increase the money supply and lower interest rates to stimulate economic growth.

Net Exports

The value of a country’s total exports minus its total imports, which can indicate the country’s economic strength in international trade.