Which of the Following Represents an Example of Demographic Segmentation

question 153

Multiple Choice

Which of the following represents an example of demographic segmentation?

• A)A firm producing recreational equipment divides its market into groups by region of the country,designing different products for people in different parts of the country.
• B)An automobile manufacturer offers different types of cars designed to appeal to different age groups and income levels.
• C)A motion picture company divides its market according to the attitudes and interests of its customers,marketing some films to people who enjoy action movies and targeting other movies to people who prefer romantic comedies.
• D)A company that produces food products has designed a special line of easy to prepare microwavable meals that are low in low fat and high in fiber to attract people interested in the health benefits of the foods they eat.

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Definitions:

F-Ratio

A statistic used in ANOVA to compare the variance among group means to the variance within groups; a measure of variance between groups relative to variance within groups.

Main Effect

In statistical analysis, the direct impact of an independent variable on a dependent variable, disregarding the influences of or interactions with other variables.

Reject

In statistics, to refuse the null hypothesis based on evidence from sample data meeting a predetermined significance level.

Interaction Effect

In statistics, the effect that an independent variable has on the outcome variable depends on or varies according to the levels of one or more other independent variables.