Examlex
During the selling era, businesses turned from an emphasis on production to an emphasis on selling.
Rules of Conduct
Guidelines and standards designed to govern behavior within an organization or profession.
Cultural Values
The core principles and ideals upon which an entire community exists and functions.
Legal Restrictions
Laws or regulations that limit or regulate certain actions or practices within a specific context or industry.
American Marketing Association
A professional association for marketing professionals and scholars dedicated to advancing the practice, science, and education of marketing.
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