Examlex
Relationship marketing depends on understanding consumers and responding quickly to their wants and needs.
Knowledge
Information, understanding, or skill that one gets from experience or education; awareness or familiarity gained by experience of a fact or situation.
Competitively Superior Fit
A strategic alignment where a company's products or services match customer needs better than competitors, providing a competitive advantage.
Changing Environment
A situation where external and internal factors that affect an organization or individual's performance evolve over time.
Externally-Oriented Perception
The focus or perspective that emphasizes understanding and adapting to the external environment, including market trends, customer needs, and competitive actions.
Q15: Firms adopting a relationship marketing strategy by
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Q158: Placing a product where people will buy
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Q240: A bank's product line may include safety