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Click Computers Has Established a Web Site Where Its Customers

question 121

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Click Computers has established a web site where its customers can get the latest information about the company's products,offer suggestions about improving products and service,and contact technical support via e-mail.The company has even added a chat room that allows customers to communicate with each other.Click's approach indicates that it is trying to utilize relationship marketing to develop a community of buyers.

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Definitions:

Non-Representative Sample

A sample that does not accurately reflect the broader population, potentially leading to biased results in research.

Control Group

In experimental research, the group that does not receive the treatment or intervention, serving as a comparison for measuring the effect of the treatment.

Experimenter Bias

The unintentional influence that a researcher can have on the results of a study, due to subjective expectations or desires regarding the outcome.

Self-Report Bias

A form of bias that occurs when respondents do not answer questions accurately due to misunderstanding, embarrassment, or deliberate falsehood.

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