Which of the Following Correctly Identifies the Motivation of Firms

question 136

Multiple Choice

Which of the following correctly identifies the motivation of firms using a market segmentation strategy?

• A) Firms can avoid the government's anti-trust laws by selecting a small slice of a larger market.
• B) This strategy enables a firm to identify common traits in different consumer groups.
• C) With limited resources, firms can better satisfy the wants and needs of a smaller target market.
• D) Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.

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Definitions:

Wages Paid

The amount of money workers receive from employers in exchange for their labor.

Sunk Costs

Sunk costs are past expenditures that have already been incurred and cannot be recovered, and thus should not impact future decision-making.

Past Costs

Refers to expenses that have already occurred and cannot be recovered.

Marginal Costs

The supplementary cost that comes with producing an extra unit of a good or service.