Tasteequik Food Markets One Line of Food Products to Consumers

question 87

Multiple Choice

Tasteequik Food markets one line of food products to consumers looking for meals that are very simple and quick to prepare.Tasteequik also offers another line of food targeted to people interested in low fat,high nutritional foods.Tasteequik's strategy of dividing the market into groups with similar characteristics is an example of:

• A)behavioural segmentation.
• B)demographic segmentation.
• C)volume segmentation.
• D)target segmentation.

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Definitions:

Hostile Takeover

An acquisition attempt by a company or individual to obtain control of another company against the wishes of the target company's management and board of directors.

Duty Of Loyalty

A fiduciary responsibility that requires individuals to act in the best interest of another party, such as a corporation or its shareholders.

Duty Of Care

An obligation to take reasonable care to avoid causing harm to another person.

Minority Shareholders

Individuals or entities that own less than 50% of a company's shares, often with limited control over corporate decisions.