Which of the Following Represents an Example of Demographic Segmentation

question 153

Multiple Choice

Which of the following represents an example of demographic segmentation?

• A)A firm producing recreational equipment divides its market into groups by region of the country,designing different products for people in different parts of the country.
• B)An automobile manufacturer offers different types of cars designed to appeal to different age groups and income levels.
• C)A motion picture company divides its market according to the attitudes and interests of its customers,marketing some films to people who enjoy action movies and targeting other movies to people who prefer romantic comedies.
• D)A company that produces food products has designed a special line of easy to prepare microwavable meals that are low in low fat and high in fiber to attract people interested in the health benefits of the foods they eat.

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Definitions:

End User Profile

A detailed description of the final consumer for whom a product or service is intended, focusing on their needs, behaviors, and preferences.

Running Club

An organized group of individuals who meet regularly to run and train together.

Saboteur

An individual who engages in sabotage, deliberately destroying, damaging, or obstructing something, especially for political or military advantage.

Market Elements

The various components that influence and define a market, such as supply and demand, competition, and customer needs.