Identify and Discuss the Four Eras of the Evolution of Marketing

question 163

Essay

Identify and discuss the four eras of the evolution of marketing.

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Definitions:

Sarbanes-Oxley Act

A U.S. federal law that was enacted on July 30, 2002, to protect investors from the possibility of fraudulent accounting activities by corporations.

Corporate Responsibility

A business model where companies integrate social and environmental concerns in their operations and interactions with stakeholders.

Taxes

Mandatory financial charges or levies imposed by a government on individuals or entities to fund public expenditures.

Taxing Entities

Governments or jurisdictions with the authority to impose taxes on individuals, corporations, property, or transactions.