Examlex
Why is market segmentation important? Describe three ways firms can segment consumer markets.
Nonfunctional
Describing an item or system that does not operate or function as intended or expected.
Shape of a Product
The physical contours, dimensions, and appearance of an item as it relates to its design, functionality, and aesthetic appeal.
Gift Causa Mortis
A gift made by an individual in contemplation of imminent death, which can be revoked if the person survives.
Testate Distribution
The allocation of a deceased person's assets in accordance with their will.
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