Examlex
The tendency for people to behave differently when they know they are being studied is known as the:
Sales Data
Information that represents the quantity sold and revenues generated from goods or services over a certain period of time.
Vertical Analysis
A financial analysis method that lists each account on the financial statements as a percentage of a base number.
Gross Profit Margin
A financial metric that measures the difference between revenue and cost of goods sold (COGS), expressed as a percentage of revenue.
Horizontal Analysis
A financial analysis technique that compares historical financial information over a series of reporting periods.
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