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Marci is majoring in operations management at ABC University.Unfortunately,the evolution of Canada from a manufacturing-oriented to a service-oriented economy means that Marci will probably find few job openings in her chosen area.
Niche Marketing
A targeted marketing strategy focusing on a specific segment of the market that has unique preferences or needs, aiming to become a big fish in a small pond.
Substitutable Products
Goods or services that can be used in place of each other, offering similar benefits and satisfying the same needs or desires of consumers.
Competitive Advantage
A unique attribute or ability that allows an organization to outperform its competitors.
Transferable Technology
Technologies that can be easily adapted and used in various industries or sectors.
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