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Jill Is Looking into the Possibility of Opening Up a Day

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Jill is looking into the possibility of opening up a day care centre in her community,because she is aware of many two-income families that need a place for their children to stay while the parents work.However,she is concerned about the long-term prospects for such a business.Jill believes the future of her centre will depend on whether birth rates and the number of two-income families remain high.These concerns illustrate how businesses can be affected by:


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Strong Brands

Brands that have achieved significant customer recognition, loyalty, and trust, leading to a competitive advantage in the marketplace.

Brand Meaning

The significance or value that a brand holds in the minds of consumers, including the emotions and associations it conveys.

Brand Meaning

The set of perceptions, emotions, and associations that consumers hold regarding a brand, which shapes their experience and relationship with it.

Marketers

Professionals focused on creating, promoting, and selling products or services, including market research and advertising to target consumers effectively.

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