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Business decisions should consider the interests of customers,employees,suppliers,government officials,and stockholders.
All of the groups mentioned stand to gain or lose by the policies and activities of a business.They are referred to as stakeholders.A major challenge of businesses is to improve profits while trying to maintain a balance between the interests of all stakeholders.See Figure 1.1
Anxious
A sense of anxiety or distress over an event whose result is not yet determined.
Freud
Sigmund Freud, the founder of psychoanalysis, known for his theories of the unconscious mind, the development of sexuality, and dream symbolism.
Unconscious
The part of the mind that is inaccessible to the conscious mind but affects behaviors and emotions.
Superego
In psychoanalytic theory, the part of the personality that represents internalized ideals, morals, and conscience, guiding behavior in accordance with societal norms.
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