Selling a Customer with a Checking Account a Home Improvement

question 82

Multiple Choice

Selling a customer with a checking account a home improvement loan is an example of

• A) operational CRM.
• B) direct marketing.
• C) cross-selling.
• D) cross-channel promotions.

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Definitions:

Guarantee

A written commitment whereby a guarantor agrees to pay a debt if the debtor does not.

Indemnity

A contractual obligation of one party to compensate for the loss or damage incurred by another party.

Personal Property Security Act

Legislation governing security interests in personal property, allowing creditors to register interests in a debtor's personal property as security for a debt.

Conditional Seller

A party that retains ownership of sold items until specific conditions, often related to payment, are fully met by the buyer.