Which Metric Is Based on the Relationship Between the Revenue

question 13

Multiple Choice

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?

• A) churn rate
• B) CLTV
• C) cost per lead
• D) cost per sale

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Definitions:

Strategic Vision

A statement about where the company is going and what it can become in the future; clarifies the long-term direction of the company and its strategic intent.

Core Values

The strong and enduring beliefs and principles that the company uses as a foundation for its decisions

Organization Reason

A principle or cause that underlies the functioning and strategic objectives of an organization.