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Analytical CRM Uses Tools to Analyze Customer Data Collected from the Firm's

question 5

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Analytical CRM uses tools to analyze customer data collected from the firm's customer touch points and from other sources.


Definitions:

Reciprocal Determinism

Reciprocal Determinism is a concept introduced by Albert Bandura which posits that a person's behavior is influenced by personal factors and their environment, and these factors influence each other.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, emphasizing the role of reinforcement in shaping actions.

Self-Actualized

The state in which an individual achieves their fullest potential, including creative expression, quest for spiritual enlightenment, pursuit of knowledge, and the desire to give to society.

Physiological Needs

Basic, essential life requirements such as food, water, and shelter that must be met for survival.

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