Which Metric Is Based on the Relationship Between the Revenue

question 13

Multiple Choice

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?

• A) churn rate
• B) CLTV
• C) cost per lead
• D) cost per sale

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Definitions:

ECF

Extracellular fluid, which is the body fluid outside the cells, playing a critical role in transporting nutrients and removing waste.

Resting Membrane Potential

The electrical charge difference across the membrane of a resting neuron or muscle cell, making it polarized and ready for activation.

Na+

Sodium ions, essential for conducting nerve impulses and maintaining the balance of fluids in the body.

Plasma Membrane

The semipermeable membrane surrounding the cytoplasm of a cell, controlling the movement of substances in and out of the cell.