Examlex
OLAP enables users to obtain online answers to ad-hoc questions in a fairly rapid amount of time, except when the data are stored in very large databases.
Integrated Marketing System
A cohesive marketing strategy that ensures all forms of communications and messages are linked together and support the core brand message.
Retailer-sponsored Cooperative
A group of independent retailers that band together to purchase in bulk and enhance their marketing efforts, sharing costs and benefits.
Wholesaler-sponsored Voluntary Chain
A partnership where independent retailers join together to bulk-buy from wholesalers to get better prices, while maintaining their store individuality.
Administered Vertical Marketing System
A coordinated marketing strategy in which manufacturers and retailers work closely together to promote the sale of products without formal ownership or contractual relationships.
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