Examlex
The 2012 FTC report on industry-best practices for protecting individuals' privacy focused on each of the following topics except
Rules-Of-Thumb
Informal guidelines or principles that simplify decision-making processes, based on experience rather than exact measures.
FCB Matrix
A strategic model designed to guide businesses in their advertising efforts, categorizing products based on levels of involvement and thinking/feeling dimensions.
Involvement Level
The degree of interest and concern a consumer shows towards a product or service when they are making a purchasing decision.
Purchase Motivation
The underlying reasons or driving forces behind consumers' decisions to buy products or services.
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