What Significant Competitive Force Is Challenging the Publishing Industry

question 45

Multiple Choice

What significant competitive force is challenging the publishing industry?

• A) positioning and rivalry among competitors
• B) low cost of entry
• C) substitute products or services
• D) customer's bargaining power

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Definitions:

Precontemplation

A stage in the Transtheoretical Model of Behavior Change where the individual is not yet considering change or unaware of the need to change.

Action

The process of doing something in order to achieve a specific goal or result.

Stages of Change

A concept in psychology that maps out the phases individuals go through as they modify behavior, ranging from precontemplation to maintenance.

Transtheoretical Model

A theory of behavior change that assesses an individual's readiness to act on a new healthier behavior, and provides strategies, or processes of change to guide the individual.