Amazon's Use of the Internet as a Platform to Sell

question 41

Multiple Choice

Amazon's use of the Internet as a platform to sell books more efficiently than traditional bookstores illustrates a use of information services for

• A) low-cost leadership.
• B) marketing effectiveness.
• C) focusing on market niche.
• D) strengthening supplier intimacy.

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Definitions:

Limbic System

A complex system of nerves and networks in the brain, responsible for controlling emotional behaviors and memory.

Hangover Symptoms

Physical and mental symptoms that occur after a period of alcohol consumption, including headache, nausea, and fatigue.

Upset Stomach

A common condition characterized by discomfort or pain in the stomach area, often associated with nausea, vomiting, or indigestion.

Thirst

A sensation caused by the physiological need for water, prompting animals and humans to consume fluids.