You Are an IT Project Manager for an Advertising Firm

question 76

Multiple Choice

You are an IT project manager for an advertising firm. The firm wishes to create an online tool that will be used to survey focus group reactions to products in development. The most important consideration for the firm is being able to offer the tool as soon as possible as a new corporate service. However, you know that many of the senior managers that are business owners of this project have difficulty in understanding technical or software development issues, and are likely to change their requirements during the course of development. What development method would be most successful for this project?

• A) RAD
• B) JAD
• C) end-user development
• D) prototyping

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Definitions:

Guidelines for Listening

Standards or principles designed to improve active and effective listening skills in various communication contexts.

Effective Listening

The skill of actively paying attention, understanding, responding, and retaining what is being communicated.

Millennial Customer

A reference to consumers born roughly between 1981 and 1996, characterized by their distinct buying habits and preferences.

Technology

The application of scientific knowledge for practical purposes, especially in industry.