Examlex
Which of the following types of systems would be used to present senior marketing executives with in-depth information about customer retention, satisfaction, and quality performance?
Experimental Group
In research, the group of participants that receives the treatment or condition being tested, contrasted with the control group that does not.
Random Assignment
A technique for assigning human participants or animal subjects to different groups in an experiment using randomization, which ensures that each participant or subject has an equal chance of being placed in any group.
Experimental Group
In research, the group of participants exposed to the variable or condition being tested to observe its effects.
Random Assignment
A method in experimental design where participants are allocated to different groups or conditions by chance, minimizing biases.
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