________ Describes the Concept That a Large Group of People

question 21

Multiple Choice

________ describes the concept that a large group of people is better at making correct decisions than a single person.

• A) The wisdom of crowds
• B) Outsourcing
• C) Crowdsourcing
• D) Social graphing

---

Definitions:

Brand Extension

The strategy of using an existing brand name for new products in different categories to leverage brand equity.

Natural Ingredients

Ingredients sourced from nature without artificial additives or processes, commonly emphasized in health and wellness products.

Retailers

Businesses that sell goods or merchandise directly to consumers through various channels, including brick-and-mortar stores and online platforms.

Private-label Brands

Brands that are owned and sold by a retailer or distributor, not the manufacturer, often positioned as cost-effective alternatives to national brands.