Describe the Use of Personalization and Customization in E-Commerce

question 64

Essay

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

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Definitions:

Recommendations

Suggestions or advice given based on expertise or experience, aimed at guiding decisions or actions.

Direct

A manner of communication or action that is straightforward and succinct, without any unnecessary detail or elaboration.

Indirect

Communication or actions that are not straightforward or explicit, often involving implication or suggestion rather than direct expression.

Claim

An assertion, typically unsupported at first, that something is the case, often requiring evidence or argument to be substantiated.