An Example of a Business Using Information Systems for Customer

question 63

Multiple Choice

An example of a business using information systems for customer and supplier intimacy is

• A) Wal-Mart's RetailLink system.
• B) the Mandarin Oriental hotel's customer-preference tracking system.
• C) Verizon's Web-based digital dashboard.
• D) Apple Inc.'s iPod.

Recognize the role of consumers as active agents in the brand meaning creation process.

Understand the causes and prevention of desertification.

Recognize the chemical processes and environmental impacts of acid rain.

Know the pH value of unpolluted rainwater.