The Enormous Volume of Data Generated by Internet Activity, Such

question 69

Short Answer

The enormous volume of data generated by Internet activity, such as Web traffic and e-mail, is referred to as ________.

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Definitions:

Business-to-Business Marketing

Marketing efforts directed from one company to another, rather than to individual consumers.

Not-for-Profit Organizations

Entities that operate for purposes other than making a profit, often focusing on social, educational, or humanitarian objectives.

Ultimate Consumers

The end users of a product or service, typically individuals who purchase for personal use rather than for resale or manufacturing.

Organizational Buyers

Entities such as businesses, governments, and institutions that purchase goods and services for organizational use, not for personal consumption.