Rather Than Forcing Customers to Select Vehicles Already on the Lot,some

question 112

Multiple Choice

Rather than forcing customers to select vehicles already on the lot,some automobile manufacturers today allow customers to select features on company web sites before the car is manufactured.These customized orders are sent to the manufacturing assembly lines.Within days,custom-feature vehicles are shipped to a dealer closest to the customer.This is an example of

• A) Individual production
• B) Mass customization
• C) Mass production
• D) Niche customization

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Older Approach

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Newer Approach

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