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Joint ventures are often huge successes with profits in the millions of dollars.
Availability Heuristic
A cognitive shortcut that relies on immediate examples that come to a person’s mind when evaluating a specific topic, concept, method or decision.
Likelihood
Refers to the probability or chance of an event occurring.
Occurrence
The fact or frequency of something happening or being present in a place or situation.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision.
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