If a Small Business Is Importing as Opposed to Exporting,the

question 69

Multiple Choice

If a small business is importing as opposed to exporting,the major focus of activities shifts from supplying the product to

• A) Producing the product
• B) Finding an appropriate source of the product
• C) Marketing the product
• D) Delivering the product

Describe the Internet and cloud computing and how they influence business operations.

Grasp knowledge acquisition strategies for salespeople to enhance their effectiveness.

Differentiate between types of advertising (trade vs. industrial) and promotional strategies (consumer sales vs. trade sales).

Understand the information-processing theory and its components including sensory register, short-term (working) memory, long-term memory, and control processes.

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Definitions:

Manufacturer-Sponsored Wholesale Franchise System

A form of franchising where the manufacturer licenses distributors to sell its products to retailers, maintaining control over branding and marketing.

Soft Drink Industry

Refers to the sector involving the production, marketing, and sale of non-alcoholic beverages, such as soda, packaged water, and juices.

Carbonate

The process of infusing water or another liquid with carbon dioxide gas to create carbonation, leading to what is commonly known as soda water, sparkling water, or fizzy drink.

Franchise Arrangements

Business models where a party (the franchisee) is allowed to use the trademark and business systems of another party (the franchisor) in return for a fee and adherence to specific operating principles.