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Psychological pricing tactics include prestige pricing, odd pricing, and reference pricing.
Total Utility
The complete fulfillment derived from the consumption of a specific amount of products or services.
Income
The financial gain acquired through work, investments, or through the conduct of commercial activities.
Consumer Equilibrium
A state where an individual's consumption choices provide maximum satisfaction or utility given their budget constraints.
Total Utility
The overall satisfaction or happiness a consumer derives from consuming a certain amount or combination of goods and services.
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