Grouping Product Prices into Ranges Such as Low-,Medium-,And High-Priced Items

question 21

Multiple Choice

Grouping product prices into ranges such as low-,medium-,and high-priced items is known as which of the following?

• A) Prestige pricing
• B) Odd pricing
• C) Reference pricing
• D) Price lining

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Definitions:

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The percentage of people who respond to a specific call-to-action in a marketing campaign, survey, or research study.

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