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All but which of the following are formulas useful in determining markup?
Basic Emotions
Fundamental emotional states, such as happiness, sadness, fear, disgust, anger, and surprise, that are universal and biologically based.
Primary Emotions
Fundamental emotions that are universal and experienced by all, such as happiness, sadness, fear, and anger.
Trust
The firm belief in the reliability, truth, ability, or strength of someone or something.
Responsive
Showing a quick and positive reaction to changes or to the needs of a situation or person.
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