Abe's Advertising Company Is Currently Working on a TV Ad

question 50

Multiple Choice

Abe's Advertising Company is currently working on a TV ad campaign which includes a classic song to position the product.Advertisers hope that the music will bring about a sense of nostalgia among potential customers.Which advertising strategy is Abe's using?

• A) Testimonial
• B) Humor
• C) Comparative message
• D) Slice-of-life message

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Forfeit

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Compensation for fuel and wear-and-tear expenses for the use of a personal vehicle for business purposes, usually calculated by the mile.

Schedule C

A tax form used by sole proprietors to report income and expenses from a business.

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