Through A/an ____ Distribution Channel,products Pass Through Various Intermediaries Before

question 66

Multiple Choice

Through a/an ____ distribution channel,products pass through various intermediaries before reaching the consumer.

• A) Direct
• B) Linear
• C) Indirect
• D) Non-linear

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Definitions:

Category Extension

The strategy of using an established brand's name to enter a new product category or market segment, leveraging the brand's existing reputation and customer base.

Category Extension

The practice of expanding a brand or product line into new categories or markets, leveraging existing brand equity to introduce new offerings.

Co-branding

A partnership between two or more brands to create a product or service that leverages the strength of each brand's identity.