The Use of Two or More Channels to Distribute the Same

question 18

Multiple Choice

The use of two or more channels to distribute the same product to the same target market is referred to as

• A) Direct channel distribution
• B) Indirect channel distribution
• C) Multi-purpose distribution
• D) Dual distribution

Appreciate the importance of risk-free returns in assessing investment performance.

Understand the concept of geometric average return and its calculation.

Recognize the significance of asset allocation and its impact on investment performance.

Understand the concept of beta and alpha in evaluating portfolio performance.

---

Definitions:

ATM

An automated teller machine, a specialized computer that allows bank customers to perform financial transactions without the need for a human cashier.

Checking Account

A bank account that allows for both deposits and withdrawals, typically used for day-to-day financial transactions.

Cashier's Check

A check issued by a bank, drawing on its own funds rather than on the account of a private individual, offering a secure means of payment.

Checking Account

A bank account that allows the holder to withdraw funds using checks or a debit card, typically used for daily transactions.