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Which of the following are not included on the charts published by Sales and Marketing Management Survey of Buying Power that were illustrated in the chapter?
Uniform Procedures
Standardized methods or protocols that are implemented consistently across different situations or environments.
Administration
The process or activity of running a business or organization, including the management of operations and decision-making.
Test Norms
Statistical standards that describe the distribution of scores obtained by a specific group of test takers, which serve as a reference point to interpret individual scores.
Test Reliability
The degree to which an assessment tool produces stable and consistent results.
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