Use the Following to Answer Questions

question 5

Multiple Choice

Use the following to answer questions:
Scenario 11-3. Mark is considering purchasing a new pickup truck. The model that he is looking at features an all new diesel engine, state of the art design, and beautiful upholstery. The electronics package and options have all been updated to the point where there are not many more items that Mark could have installed on his new truck. He likes everything about the truck except the price tag. The price could be lowered if Mark would remove some of the options, but he must have them all to maintain his image.
-In Scenario 11-3 above, the decision making process that Mark will go through, in order, is

• A) Purchase, post-purchase evaluation, problem recognition, information search, alternative evaluation
• B) Information search, problem recognition, alternative evaluation, purchase, post-purchase evaluation
• C) Problem recognition, information search, alternative evaluation, purchase, post-purchase evaluation
• D) Problem recognition, alternative evaluation, information search, purchase, post-purchase evaluation

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Definitions:

Generalized Anxiety Disorder

A mental health condition characterized by persistent and excessive worry about multiple areas of life.

PTSD

Posttraumatic Stress Disorder, a mental health condition triggered by experiencing or witnessing a traumatic event, characterized by flashbacks, nightmares, and severe anxiety.

Stress Hormones

Biological compounds, like cortisol and adrenaline, released in response to stress that prepare the body for a fight or flight response.

Limbic System

A complex system of nerves and networks in the brain, involved in emotions and drive, including fear and pleasure.