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Purple cows represent the creation of a competitive advantage.
Vision
A mental image of what the future could or should be, guiding an individual or organization's planning and decision-making processes.
Corporate Culture
A set of shared values, beliefs, and practices that characterizes an organization and influences its members.
Institutional System
The structured and established practices, rules, and norms governing behavior and interactions within an organization or society.
Bureaucracy
An ideal form of organizations, the characteristics of which were defined by the German sociologist Max Weber.
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