The Philosophy of a Business in Which the Wants and Needs

question 10

Multiple Choice

The philosophy of a business in which the wants and needs of customers are determined before goods and services are produced is referred to as the

• A) Marketing concept
• B) Production concept
• C) Relationship concept
• D) Demand concept

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Definitions:

Proactive Interference

The phenomenon where older memories interfere with the recall of newer memories.

Retroactive Interference

A memory phenomenon where newer information makes it difficult to recall information that was learned earlier.

Psychological Theorists

Individuals who have developed theories in psychology to explain human behavior, emotions, and thought processes.

Encoding Failure

The inability to create a memory link because information was not attended to or was improperly processed at the time of encoding, leading to the information being forgotten or not stored.